In the last week, I have had more than one person tell me that their customers are not on LinkedIn or Facebook and that they don’t see the point of maintaining a Strong Social Media presence.
I mean seriously who exactly are their customers and where the hell are they hiding, 2.5 billion is pretty much everyone in the developed world.
You know how he told me this?
On LinkedIn messages, yep on Social Media I was told that Social Media doesn’t work for this person, and I am they type of person who might buy his services.
Of course it doesn’t work if you have no interpersonal skills, if you can’t talk to people then do the rest of us a favour and get out of business right now or employ someone who can interact with people.
5 days a week I write these tips and ideas that are aimed at helping people grow their business, these are given freely and without expectation of anything in return, I simply offer to talk to people who feel they would like to achieve more and understand they need a different perspective to move forward.
For the most part analysts agree that a 5-7% churn rate is good so even if you are performing at the top of your game you need to replace 5- 7% of your customers every year just to maintain current sales levels, on top of that the average increase in costs for a business is currently 2 – 3% so just to stay safe you need 10% growth every year to maintain your level of performance.
If your customers aren’t on Social Media where exactly are they?
For those of you that like your numbers, 63% of the UK population are on Social Media, (ONS) the makeup of the UK population by age shows that 64.6% are in the ages between 16 and 69 that’s pretty much everyone.
If you don’t want to move forward, if you don’t want any new customers if you are just waiting for your existing ones to leave and quietly close the doors of your business why the hell are you reading this?
If you do want to grow your business then start taking Social Media Seriously.
If you want to talk please
Nothing to sell on this call just seeing if I can help